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Media Piranha - by signals

Banking Boo-Boo!

December 20th 2009 13:53
Swedbank puts out a magazine that is translated 'Lucky Penny'. It's a fun magazine about money that is distributed to schools and targets 9 to 12-year-olds. When the latest issue had the most expensive internet domain names ever sold, it is obvious that someone didn't do their research nor check out the sites.

It shouldn't really surprise anybody then, when one of the domain names was porno site link! Of course Swedbank apologized for the error.

Did anybody notice the bank's other move that lacks any thought or intelligence? Swedbank has since published information on how parents can block their computers from accessing porn sites.


Where did it publish it? In Lyckoslaten or Lucky Penny, the magazine that it publishes for their children. Now if only the kids don't see the information, it should work like a charm!!!
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